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Executive Director cum Chief Plantation Officer
Mr Shai Hwee Siong
With over 40 years of hands-on farming experience, Mr Shai brings a lifetime of knowledge, dedication, and passion to the field. From planting and harvesting to soil management and sustainable practices, he has cultivated a deep understanding of agriculture through decades of hard work and commitment. Having witnessed the evolution of farming firsthand, Mr Shai combines time-tested methods with modern techniques to ensure both productivity and environmental care. Farming isnt just a profession its a way of life, and Mr Shai takes pride in producing quality results while nurturing the land for future generations.
Recognizing the need for transformation in the agricultural sector, he has developed an eco-friendly smart farming system—integrating data, automation, and integrated control technologies—to enhance operational efficiency, crop yield, and resilience against climate change and pest threats. His contributions have laid the foundation for the modernization of the durian industry and the development of a more sustainable and globally competitive agricultural ecosystem
About Me
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