David Hew Chee Seng - S Durian World

Executive Director

Mr David Hew Chee Seng

David is a highly experienced sales and marketing leader with a strong background in the financial services sector. Formerly leading the credit card division, he played a key role in driving customer acquisition, portfolio growth, and strategic partnerships. With a deep understanding of consumer behavior, market trends, and product positioning, David has successfully developed and executed campaigns that boosted brand visibility and business performance. His leadership combines data-driven decision-making with creative marketing strategies, making him a valuable asset in driving growth and delivering results in competitive markets.

With over 12 years of experience in the banking and real estate industries, he has been directly involved in the development and management of projects worth more than RM1.5 billion. A graduate in Finance and Investment from the City University of New York, he brings a combination of global financial analytical expertise and deep understanding of the local market. He now leads the transformation of S Durian World into a globally recognized durian ecosystem brand, with a mission to drive sustainability in the industry through the adoption of advanced agricultural technology (agrotech), digital innovation, and ESG (Environmental, Social, and Governance) models. His focus is on building long-term value for investors, farm owners, and consumers through eco-friendly, socially impactful, and economically sustainable approaches.